ICESTAT was initiated in response to the financial crisis, serving as an information portal for investors. Despite many changes over time, its fundamental mission persists: to equip stakeholders with precise information, forecasts, and advice to enhance profitability and minimize risks.

The relocation from Reykjavik to Barcelona was a strategic decision to tap into the rapidly expanding hospitality sector. Spain, ranking second only to France in international tourist arrivals with 85.17 million visitors in 2023, boasts a population of 47.62 million and 2.7 million businesses. This presents numerous opportunities for both established and emerging enterprises.