TIME
The Absolute Currency
At birth, the clock starts ticking. You begin with 2.85 billion heartbeats and by the age of 30 have 1.75 billion remaining. At age 60, you’re down to 645 thousand. What do you want to achieve before the counter hits 0?
Time can be slowed and stretched
A quicker turnaround can lead to a larger market share and enhanced brand value across various industries and sectors. Quality is not necessarily a factor. McDonald’s, for instance, outearns all Michelin-starred restaurants and luxury resorts combined by streamlining time with heightened automation. Conversely, companies like Google and Apple may extend time when dealing with lawsuits or regulatory matters.
Comprehending the impact time has on your business is crucial for success.
Selecting the right time zone
This is less about the solar cycle and more about the biological one. Young individuals often perceive time as moving slowly, which can lead to impatience and a tendency to switch jobs frequently. The issue lies not with their behavior, but with the corporate clock failing to align with their perception of time.
When devising a corporate strategy, it’s crucial to consider the predominant age group within the company, categorized in 7-year intervals (14, 21, 28, 35, etc.). Employees aged 21 to 28 are often in search of better opportunities, while those aged 56 and above tend to be more settled and committed. It’s important to determine which group aligns more closely with your vision for the future and what target audience you aim for.
Time is a destructive creator
Chaos theory is fundamentally about entropy. It’s like scrambling four eggs and finding it impossible to reverse the process, thus increasing chaos. However, introduce 1 rooster to 5 hens and the next day you get 20 nearly identical eggs. Order seems to prevail over chaos. Now consider time as an entity that sets the rules. The Greeks named it Chronos, and the Romans, Saturn.
Both deities are linked to agriculture. Chronos’s act of separating Heaven from Earth, if Heaven symbolizes Time, echoes Einstein’s Theory of Relativity, which underpins our modern communication technologies.
Do you wish for your creations and contributions to outlive you? Alexander the Great’s empire was ephemeral, yet Alexandria is one of the world’s major ports of trade. Tesla was relatively obscure until Musk immortalized his name through a company.
We start life with an allotment of 2.85 billion heartbeats. What do you aspire to accomplish before your personal tally runs out?