CQ is designed to acquire and retain customers but is also a direct revenue generator. This model helps bank decision‑makers, especially CMOs and CROs, evaluate ROI, payback period, and long‑term financial impact. The model defaults to 400,000 SME customers and a 3% adoption rate, but you can adjust both to match your expectations. It currently defaults to EUR; if you change the currency, apply the conversion manually (automated conversion is coming shortly).
Incremental revenue reflects how much your bank earns when customers gain near‑instant visibility into their business performance and begin operating more effectively. Only participating banks can deliver these insights. Premium fee is what you choose to charge for CQ access; set it to €0 if you intend to offer the expansion for free. The model uses a Tier 1 configuration by default:
- €600K implementation fee
- €250K annual platform fee
- 5‑year horizon
- 8% discount rate
All variables can be changed, though Tier pricing requires approval.
Important: Tier 1 supports 250,000 customers. To see the maximum ROI CQ can deliver, set:
- Number of SME customers: 250,000
- Adoption rate: 100%
This represents the full commercial potential of CQ at Tier 1.
