CQ is designed to acquire and retain customers but is also a direct revenue generator. This model helps bank decision‑makers, especially CMOs and CROs, evaluate ROI, payback period, and long‑term financial impact. The CQ ROI model defaults to 400,000 SME customers and a 3% adoption rate, but you can adjust both to match your expectations. It currently defaults to EUR; if you change the currency, apply the conversion manually (automated conversion is coming shortly). Incremental revenue reflects how much your bank earns when customers gain near‑instant visibility into their business performance and begin operating more effectively. Only participating banks can deliver these insights. Premium fee is what you choose to charge for CQ access; set it to €0 if you intend to offer the expansion for free. The model uses a Tier 1 configuration by default which has a €600K implementation fee, €210K annual platform fee on a 5‑year horizon using a discount rate of 8%.

Important: Tier 1 supports 250,000 customers. To see the maximum ROI CQ can deliver, set ‘Number of SME customers‘ to 250,000 and ‘Adoption rate‘ to 100%.The result represents the full commercial potential of CQ at Tier 1.

ICESTAT · SME Insights ROI Calculator
ICESTAT
SME Insights ROI Calculator
Value-Based Return on Investment Model
NPV ANALYSIS
PAYBACK MODEL
Configure inputs & click Calculate
Fill in the parameters on the left to generate your ROI analysis, NPV, payback period and cash flow projection.
ICESTAT · SME Insights ROI Calculator — Value-Based Financial Model