Value Proposition
Unlock economic insight you already possess
Banks face increasing pressure to deliver SME insights, competitive benchmarking, and real‑time advisory services. Building these capabilities internally requires:
- multiyear engineering investment,
- complex ingestion and anonymization pipelines,
- strict alignment with GDPR, ePrivacy, DORA, PCI DSS, and EBA outsourcing,
- continuous maintenance, monitoring, and model updates.
Most banks underestimate the true cost, time, and compliance burden of developing such a platform in‑house. CQ provides a ready‑to‑deploy alternative that reduces time‑to‑value from 12–18 months to 4–6 months while maintaining full regulatory alignment and minimizing integration friction.
CQ delivers value across four dimensions: Commercial, Technical, Regulatory, and Adoption & Engagement:
1. Commercial Value
- 4–6 month time‑to‑value (vs. 12–18 months to build internally)
- Lower 3‑year TCO (2.4×–1× more cost‑effective once internal cost double‑counting is corrected)
- Scalable pricing aligned with bank size and usage
- Predictable cost structure for CFO planning
- Zero expansion of PCI DSS scope
- No cross‑border data movement
2. Technical Value
- 100% server‑side rendered widgets with zero client‑side footprint
- No cookies, no telemetry, no CMP dependency
- Prebuilt anonymization engine with 1,000+ transaction aggregation threshold
- Federated architecture — no export of regulated bank data
- Three‑stage security testing model
- EU‑only residency for EU banks
- Zero personal data, zero profiling, zero tracking
3. Regulatory Value
- GDPR‑aligned anonymization and strict Article 5/25 minimization
- ePrivacy‑compliant SSR architecture
- DORA‑aligned incident classification, notification, and Article 19 data‑pack support
- EBA outsourcing alignment (including conditional Important‑Outsourcing annex)
- Clear controller/processor delineation
- PCI DSS QSA‑validated out‑of‑scope confirmation
- Full subprocessor transparency and SCC/TIA coverage
4. Adoption & Engagement Value
- RM‑led activation model
- In‑app contextual nudges
- Monthly SME insights communications
- Quarterly adoption reviews
- Structured retention levers
- Full churn‑mitigation strategy
- Proven uplift in RM productivity and SME engagement
CQ represents a rare opportunity for banks: a platform that transforms existing payment data into a new revenue stream, strengthens SME relationships, and delivers a capability competitors cannot match — real‑time market share for every business, in every sector, with zero personal data and full regulatory alignment.
By combining anonymized economic signals with a federated, compliance‑safe architecture, CQ enables banks to move beyond traditional digital banking and become the primary source of intelligence for the businesses they serve. It is a strategic asset: fast to deploy, simple to govern, and capable of reshaping how banks create value for SMEs.
CQ lets banks unlock economic insight they already possess and turn it into growth.
