Value Proposition

Unlock economic insight you already possess

Banks face increasing pressure to deliver SME insights, competitive benchmarking, and real‑time advisory services. Building these capabilities internally requires:

  • multiyear engineering investment,
  • complex ingestion and anonymization pipelines,
  • strict alignment with GDPR, ePrivacy, DORA, PCI DSS, and EBA outsourcing,
  • continuous maintenance, monitoring, and model updates.

Most banks underestimate the true cost, time, and compliance burden of developing such a platform in‑house. CQ provides a ready‑to‑deploy alternative that reduces time‑to‑value from 12–18 months to 4–6 months while maintaining full regulatory alignment and minimizing integration friction.

CQ delivers value across four dimensions: Commercial, Technical, Regulatory, and Adoption & Engagement:

1. Commercial Value

  • 4–6 month time‑to‑value (vs. 12–18 months to build internally)
  • Lower 3‑year TCO (2.4×–1× more cost‑effective once internal cost double‑counting is corrected)
  • Scalable pricing aligned with bank size and usage
  • Predictable cost structure for CFO planning
  • Zero expansion of PCI DSS scope
  • No cross‑border data movement

2. Technical Value

  • 100% server‑side rendered widgets with zero client‑side footprint
  • No cookies, no telemetry, no CMP dependency
  • Prebuilt anonymization engine with 1,000+ transaction aggregation threshold
  • Federated architecture — no export of regulated bank data
  • Three‑stage security testing model
  • EU‑only residency for EU banks
  • Zero personal data, zero profiling, zero tracking

3. Regulatory Value

  • GDPR‑aligned anonymization and strict Article 5/25 minimization
  • ePrivacy‑compliant SSR architecture
  • DORA‑aligned incident classification, notification, and Article 19 data‑pack support
  • EBA outsourcing alignment (including conditional Important‑Outsourcing annex)
  • Clear controller/processor delineation
  • PCI DSS QSA‑validated out‑of‑scope confirmation
  • Full subprocessor transparency and SCC/TIA coverage

4. Adoption & Engagement Value

  • RM‑led activation model
  • In‑app contextual nudges
  • Monthly SME insights communications
  • Quarterly adoption reviews
  • Structured retention levers
  • Full churn‑mitigation strategy
  • Proven uplift in RM productivity and SME engagement

CQ represents a rare opportunity for banks: a platform that transforms existing payment data into a new revenue stream, strengthens SME relationships, and delivers a capability competitors cannot match — real‑time market share for every business, in every sector, with zero personal data and full regulatory alignment.

By combining anonymized economic signals with a federated, compliance‑safe architecture, CQ enables banks to move beyond traditional digital banking and become the primary source of intelligence for the businesses they serve. It is a strategic asset: fast to deploy, simple to govern, and capable of reshaping how banks create value for SMEs.

CQ lets banks unlock economic insight they already possess and turn it into growth.